Amazon Seller Services, Amazon's Indian subsidiary, received Rs 1,125 crore from Amazon Corporate Holdings Private Limited based in Singapore and Amazon.com Inc Limited, Mauritius even though a significant amount came from the Singaporean company.
This came in ahead of the festive season and the company's biggest festival- Amazon Great India Festival and is the third round of investment into the marketplace in 2020 by the parent company.
Earlier in February, Amazon had put more than Rs 2,500 crore into Amazon Seller Services and Amazon Data Services followed by Rs 2,310 crore invested into the marketplace in July.
“This is the third infusion for 2020. Normally, there is at least a four-month gap between infusions, but the latest infusion has come much faster, given that they raised $307 Mn in the first week of July…With the Diwali season around the corner and the retail battle heating up with Reliance’s entry, it is likely that they may make another infusion very soon,” Paper.vc said.
The investment comes days after Amazon and Samara Capital had together put Rs 275 crore into Witzig Advisory Services. In January, Amazon had also partnered with Future Retail to allow latter access to its e-commerce marketplace.
Jeff Bezos, in January, had announced an investment of $1 billion to digitize small and medium businesses under the Make in India program by 2025.
The fund infusion comes when the company has been facing issues with Flipkart over alleged malpractices such as deep discounting, preferential treatment to sellers, violation of FDI policy, and more.