Amit Shah visited Vishva Bharati, Home of Baul singer on the second day of bengal visit. He repealed the "outsider' tag that has been bestowed on BJP by Chief Minister Mamata Banerjee.
The former BJP chief, the architect of a string of electoral victories starting with the 2014 general elections, picked Shantiniketan as the centrepiece of his Day 2 in Bengal.
Shantiniketan's Visva Bharati University was set up in 1921 by Nobel laureate Rabindranath Tagore, an icon of the state, and the university and its surroundings comprise one of the biggest cultural hubs of the state.
Mr Shah visited the university and paid homage to Rabindranath Tagore at Rabindra Bhavan on the university campus. His party has been perennially targeting young voters.
Mr Shah, whose party has been perennially targeting young voters, visited the university where he paid homage to Rabindranath Tagore at Rabindra Bhavan on the university campus.
At midday, he visited the home of a Baul singer. The Baul folk tradition, which focuses on the welfare of humanity, beyond caste and creed, is an area of pride for the state and today, many of these wandering minstrels have settled in and around Shantiniketan.
At the home of Basudev Das Baul, Mr Shah and his entourage had lunch - a sumptuous vegetarian fare comprising Bengal's famous rasgulla, tomato chutney, poppy seed fritters, lentils and vegetable curry.
"Bauls are the perfect reflection of our rich and versatile Bengali culture, best known for their songs and poems to God who dwells within. Thank you, Basudeb Das Ji, for your incredible hospitality, I am truly mesmerised." was tweeted by Amit Shah with a video.
Bengal has been the big challenge for Mr Shah, who had set the state BJP unit a target of 200 of the 295 seats after the party's big victory in the northeast.
Mamata Banerjee had initially responded to the BJP challenge with disdain, labelling them outsiders who do not know much of Bengal and hence unfit to govern it.
Mamata recently lost a chunk of her local leaders including Suvendu Adhikari to the BJP.
Bengal is part of India and "people coming from other states can't be treated as outsiders", he had said, adding, "For us, we are first Indians and then Bengalis.
The Trinamool's stance hardened as the BJP roped in eight ministers from the Centre and states to focus on campaigning in Bengal. The party has accused the Trinamool Congress of creating and nurturing a culture of violence -- accusations the ruling party has vehemently denied.