Flipkart merges with IIM-S to promote Sambalpuri Handloom


Tanta buna by Sambalpuri weavers

Source:- https://www.newindianexpress.com/


Today, in this busy life, people barely have enough time to shop for each one of the items from the market. Mobile phones play a major role and hence the online platforms.

Now, online platforms have several categories be it shopping portals, education-based portals, etc. This rampant growth of online modes has increased westernization in all. The traditional beliefs, cultural traits, art, etc are all diminished which is resulting in a matter of concern today.


Meanwhile, this Friday, the Indian Institute of Management in Sambalpur decided to outreach the culture of the state through its handlooms via the online platforms; Flipkart. The director of the institute, Mahadeo Jaiswal, exclaims that " they have had a talk with the company and if everything goes right, soon the MoU will be signing the deal in New Delhi, next month ".

Every marketer needs a platform to marketize its products so as the Sambalpuri weavers who have been working hard to sustain the cultural values through their handlooms. Therefore they are much needed of a marketing platform and a modern design or a setting to expand their customer reach across the world, he added.


Not just a platform, financial literacy is equally important. Several people in the section are exceptionally talented but are unaware of the paths to outreach globally. IIM, Sambalpur has planned to organize a workshop and training programs for the weavers of the city to make them aware of the modern designs and as a whole how the entire global market functions and also the institute have further planned to rope in professional designers and develop funds from the following. Hence, Mr. Jaiswal in his speech further added that "We have planned to approach PSUs for funds under the Corporate Social Responsibility for the purpose".


Thereby, Sambalpur, a city comprising more than 5500 weavers who work under the Bastralaya Handloom Cooperative Society along with more than 25000 others from cities like Bargarh, Bolangir, Kalahandi, etc, the western belt of Odisha who lacks proper direction and this approach from IIM would surely make a difference in their lives now.

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